LAYERED CAKE ARTISTRY
women in business
Baking is in our blood. I mean, how can it not be? We grew up in our grandparent’s bakery.
Our Dad was a baker, our mom managed the retail shop, and we…well, we took after school
naps on the flour sacks. But seriously – this is where our passion for all things sweet started.
Concetta developed her baking skills working in the pastry department and Elena excelled at
customer service and building relationships while working retail. And no - we’re not twins. Ha!
But we are sisters, and we do work together, and shop at the same stores, and spend WAY too
much time together. We love chips. We love weddings. We love talking with our hands. Did I
mention that we love chips?
Concetta is a self-taught baker and cake designer whose passion for creating custom cakes
and desserts was sparked early on. Her creative baking days began as a teenager when
she worked assisting professional pastry chefs at her family’s Italian bakeshop. Following a
career as a Geologist and graduating from Law School, Concetta returned to the world of
baking and cake design and founded Layered Cake Artistry in 2016.
Concetta believes baking is a creative process and each cake, a work of art. She believes
in handcrafting each of her edible creations with the highest quality ingredients and
incorporating artistic elements like hand painting, sugar flowers and fondant work. Her
designs are elegant and classic with a touch of modern detail to create an on-trend look.
As a teenager, Elena worked alongside her sister Concetta at their family's Italian
bakeshop. Although Elena would often assist the bakers when needed, she spent most of
her time serving clients, which she loved. After graduating from college, a brief career in
healthcare, and staying at home with her two children for 9 years, the timing was right to
join Concetta in her venture as managing director and baking assistant.
Elena believes that cakes and desserts are very personal and should reflect the individual.
Thats why she enjoys interacting and communicating with clients. Getting to know clients
and their stories is one of her favorite aspects of the business. Elena and Concetta work
with the client from the very beginning until the very end. From meeting at the consultation,
to creating design, baking, delivery and set up, the client can rest assured that they will get
the very best personal service and attention with the Layered team.